UGC includes photo reviews, video reviews, and tagged social posts from your customers. It’s any content your customers create that shows real-life experiences with your product, often your most powerful marketing asset.
You can automatically request photo or video reviews through post-purchase emails, or pull tagged content directly from Instagram. QR codes and SMS collection are also available for offline experiences.
UGC can be added wherever it builds the most trust. Brands often place photo and video reviews on product detail pages, homepages, landing pages, and even checkout. You can also create shoppable galleries, lookbooks, or embed UGC in blog content - all with flexible widgets you control.
Yes. REVIEWS.io integrates with email tools like Klaviyo and Attentive, letting you embed customer photos, videos, or quotes directly into your flows. This makes your emails feel more authentic and engaging, helping you boost open and click-through rate.
Visual content from real customers builds trust and inspires action. By turning UGC into shoppable galleries, you help shoppers explore new products through authentic, relatable experiences.
REVIEWS.io includes built-in tools to help you manage content rights. You can request permission directly from customers and track usage approval - making it easier to stay brand-safe and aligned with platform guidelines.
UGC gives your ads a human edge that stands out in crowded feeds. Real customer photos and videos increase trust and relatability, often leading to higher click-through rates and lower acquisition costs compared to studio creative.
Not at all. Our drag-and-drop builder makes it easy to create dynamic, shoppable galleries in minutes - no coding or design skills required.
