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Trusted Shops vs REVIEWS.io

Switch to #1 alternative to Trusted Shops

Go beyond a trust badge - own your reviews, amplify customer voices, and grow faster with a platform built for modern ecommerce.
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Trusted by over 15,000 fast-growing brands
Smarter alternative

Why brands switch to REVIEWS.io

We’ve heard the same story time and time again: businesses feel locked in, overcharged, and unsupported by Trusted Shops. The platform fails to deliver a substantial amount of valuable content for marketers and provides little support relative to its costs.
Full-funnel growth
Capture reviews via SMS, email and on-site; display across ads, social and search.
Ownership & control
You own every review, image and video. No more being tied to a trust badge platform.
Modern integrations
Connect easily with Shopify, Klaviyo, Meta, TikTok Shop and more.
Custom flow
Set up custom review invitation flows. Segment your audience by location or purchase history with ease, and send targeted messages at the optimal time.
AI review replies
Effortlessly respond to customer reviews in your tone and language with AI-powered replies, all in just one click.
Custom flow
Set up custom review invitation flows. Segment your audience by location or purchase history with ease, and send targeted messages at the optimal time.
Attributes
Deepen your understanding of products, business, and customers with actionable data enriched by  attributes.
Custom flow
Set up custom review invitation flows. Segment your audience by location or purchase history with ease, and send targeted messages at the optimal time.
AI review summary
AI summarizes product reviews by topic, so shoppers decide faster.
Review invitation emails
Create review invitation emails and a collection page that seamlessly align with your brand's unique look and feel.
Review invitations
Create review invitation emails and a collection page that seamlessly align with your brand's unique look and feel.
AI review replies
Effortlessly respond to customer reviews in your tone and language with AI-powered replies, all in just one click.
Product reviews
Enhance product pages with relatable reviews to increase visibility in Google Shopping and help customers make informed purchasing decisions.
Reputation Manager
Monitor and manage feedback across various review platforms to maintain consistent ratings and strengthen your reputation.
AI insights
AI turns reviews into sentiment reports highlighting strengths and opportunities.
Product reviews
Enhance product pages with relatable reviews to increase visibility in Google Shopping and help customers make informed purchasing decisions.
Popular integrations
Plug into your ecommerce stack with today’s most popular platforms and tools.
Product reviews
Enhance product pages with relatable reviews to increase visibility in Google Shopping and help customers make informed purchasing decisions.
Google Seller Ratings
Boost ad trust and clicks with your verified Google Seller Ratings.
REVIEWS.io vs Trusted Shops

REVIEWS.io is rated higher on G2

REVIEWS.io delivers faster onboarding, better value, and the most intuitive review platform in the industry - earning a 4.8 rating on G2.
At a glance

The difference is clear

REVIEWS.io
We are a powerful yet affordable alternative. Flexible pricing and innovative features help maximize your ROI.
Trusted Shops
They are a highly visible brand driven by other brands’ content, with pricing based on visibility rather than on the product and its features.
Trusted Shops:
Data is controlled within their ecosystem
A 12-month minimum contract with a 3-month notice
Limited support for photo and video UGC
No integration with Gorgias
Basic integrations with Shopify, Klaviyo
Coverage focused primarily on the DACH region
G2 support satisfaction score of 7.4
REVIEWS.io:
You own your data and can export it at any time
Monthly billing with the freedom to cancel anytime
Native UGC galleries built in
Advanced integration with Gorgias
Extensive integrations with Shopify, Klaviyo, and Gorgias
Global coverage across the UK, US, and EU
Saving time and effort retaining customers
G2 support satisfaction score of 9.6
Reputation management

Maintain your Trusted Shops reputation

Your trust signals stay intact. Continue collecting reviews for Trusted Shops, Google, and other platforms, all from a smarter system built around your brand - not someone else’s badge.
Unrivaled support

It’s no secret our support leads the way

Get instant help via live chat and a dedicated success manager to optimise your review strategy, with an average first response time of under two minutes.
Get premium support with REVIEWS.io, regardless of your plan.
Smooth transition

Switching from Trusted Shops made easy

Import your reviews. We migrate your existing reviews while maintaining SEO value.
Cancel your contract with confidence. Our switch team supports you through the Trusted Shops exit process.
Go live quickly. Launch brand-ready widgets, UGC galleries, and automated review flows within days.
Switch stories

Brands finding more growth beyond Trusted Shops

Boost in review authenticity
Learn how verified reviews, proactive support, and scalability built stronger trust, reputation, and sales growth.
Growth in customer insights and segmentation
See how MAAP uses Review Attributes to capture deeper product feedback and customer insights for advanced segmentation.
155% increase in 5-star company reviews
Discover how Faerly boosted trust and visibility with a faster, high-performing platform built for growth.
29% uplift in conversions from UGC
Find out how Loci used Shoppable UGC Galleries to boost engagement and drive conversion gains.
Testimonials

Our customers say

Have had a great experience with REVIEWS.io, been using it for a couple of years now and the support and functionality are terrific, have never let us down.
Lovisa Degreef
CEO at Back on Track
Our customers feel more appreciated when given options to share their thoughts. By providing intriguing and valuable questions, I believe they're more inclined and delighted to offer feedback.
Wolfgang Fuchs
Founder at Lotuscrafts
The integration was effortless, allowing for a smooth transfer of our existing reviews. The team provides exceptional customer service & support. We only wish we had switched to REVIEWS.io earlier!
Otto Mouton
CCO
Frequently asked questions

Let’s set the record straight

Your success drives every decision we make, and we continually refine our product to ensure you get a top-tier solution at a fair cost.
Is Trusted Shops Buyer Protection essential?

We understand the importance of ensuring a secure purchasing experience in today's eCommerce landscape. However, the value proposition of Trusted Shops' Buyer Protection has diminished since its launch in 2007. Customers already have access to buyer protection through various payment methods such as Paypal, Klarna, and credit card companies, which safeguard against fraudulent transactions.
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For both retailers and customers, Trusted Shops' buyer protection can be seen as a disadvantage. Once a purchase exceeds 100€, customers are aggressively pitched the Buyer Protection Plus offer, which is an automatically renewing annual subscription. As a retailer, you receive no commissions from these sales.


At REVIEWS.io, our focus is on being a reviews platform. We specialize in providing exceptional review services and do not present ourselves as an insurance or legal services company masquerading as a tech company with a review platform. We are dedicated to delivering excellent review solutions, and that is where our expertise lies.

Is the Trusted Shops badge essential for trust?

Not anymore. Customers trust real reviews more than badges. REVIEWS.io gives you authentic proof and visible stars everywhere.

Are Trusted Shops more well-known and trusted?

If Trusted Shops truly had the trust of consumers, one would expect it to result in a higher conversion rate. Surprisingly, this is not the case. Consumers primarily seek verified reviews, and they put their trust in YOU, the retailer. By making reviews accessible to your customers, you empower them to make well-informed purchasing decisions. While trust badges hold significance, the source of that trust is largely inconsequential.

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It is true that Trusted Shops badges enjoy recognition in Germany, leading one to assume they are trusted by consumers. However, this assumption doesn't hold up under scrutiny. Numerous A/B tests have demonstrated that there is no difference in conversion rates when comparing the Trusted Shops Trust Badge to REVIEWS.io.¹

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Ultimately, the crucial factor is not the specific trust badge you display but rather the presence of any trust badge. The brand associated with that badge is of minimal importance in terms of sharing trust with your customers.²
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1. Samuer Hess @ Drip Agency. Link

‍2. Maximilian Lohse @ PsyCommerce. Link

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Will I lose my reviews if I switch?

No. You can import your existing reviews into REVIEWS.io so you keep your customer feedback and ratings.

Discover a smarter alternative to Trusted Shops

Own your reviews. Power your marketing. Grow faster with REVIEWS.io.
Pricing plans
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The insights in your functional tools
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